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Consumers will now be able to enjoy all their favorite qualities of cashmere without any of the drawbacks of this typically delicate fabric. Active Cashmere is the first performance-based luxury cashmere that is water repellent and durable among other key characteristics that reinvent the way cashmere is worn.

Active Cashmere perfectly blends quality and function by utilizing an innovative fiber treatment process that enhances the cashmere’s natural qualities. Active Cashmere garments are breathable and have a comfortable and soft hand feel. The proprietary process allows the cashmere to be machine washable with no shrinkage, retaining the garment’s initial shape and form, and significantly reducing any chance of pilling, felting, fuzzing, or discoloration on the cashmere. At the same time,