활동

This is the specific case of a tin packaging – technically tin box – a very distinctive material that can be often functional for the use of the product; such as in the case of the can of oil, the classic cans of soda or the common tuna cans.

In these cases, choosing a can also has practical reasons, but there are situations where to develop a can container – despite not having practical reasons – is a winning choice for boosting sales.

How do we tell if a can could be a driving force for the sales of your product?

The first step is to separate the product from its packaging: let’s get into our heads that packaging, in this case, is not only functional to the product and its use, but it also becomes a product itself and the consumer sees it exactly like that!